Updated from attached Meta, Google, Snapchat, subscriptions, payments, and Ramadan campaign files
Dashboard includes mixed source windows: Meta file runs Feb 16–Mar 12, Google export is marked “All time”, Snapchat contains 1 campaign row, payments/subscriptions were filtered to Feb 18–Mar 9 for donation reporting, and the Ramadan campaign file supplies the email/SMS summary.
| Platform | Spend | Impressions | Clicks / Results | Revenue / Conv. Value | ROAS | Notes |
|---|
Paid transactions recorded during Feb 18–Mar 9, 2026 reached $36,058 across 668 paid transactions. Excluding subscription-related payments, 668 one-time donations worth $36,058.
The Ramadan campaign file shows 10 emails sent, 4 emails pending, and 6 SMS sent. Reported volume is approximately 53K total emails sent.
Average open rate is listed at ~34% and average click rate at ~1.7%. The report notes that desktop users dominate engagement and that SMS performs stronger than email.
Between Feb 18 and Mar 9, the export shows 6 new active subscriptions totaling $60/day.
The current export contains 133 active subscribers with a combined recurring amount of $3,010/day.
For donation totals, the most dependable source in the uploaded set is the unified payments export, which records actual paid transactions. That makes it a better “total donations” reference than ad-platform attribution alone.
Meta carries the largest paid-media scale in the uploads, while Google’s export shows a much stronger click-through rate. This usually means Meta is better for reach and prospecting, while Google is catching more active intent.
Even though only 6 new subscribers were created in the filtered donation window, the current subscriber base has already reached 133 active recurring donors. That makes the Sadaqah subscription funnel worth tracking separately from one-time campaigns.
For your next upload, try exporting every ad platform for the exact same date range and include click columns from Meta. That will let this dashboard calculate stricter blended CTR, platform ROAS, and more reliable comparisons.